Official Harley-Davidson Online Store (2024)

  1. Recommended 91 octane (95 RON) or higher fuel (R+M)/2.

  2. Values shown are nominal. Performance may vary by country and region.

  3. Standard and optional fuel systems may vary by country.

  4. See motorcycle owner’s manual for complete details.

  5. Estimated from fuel economy tests on a sample motorcycle from the corresponding family conducted by Harley-Davidson under ideal laboratory conditions. Not all motorcycle models undergo fuel economy testing. Fuel economy and mileage may vary among motorcycle models within a family. Your mileage may vary depending on your personal riding habits, weather conditions, trip length, vehicle condition and vehicle configuration and other conditions. Break-in mileage may vary.

  6. Prices listed are the Manufacturer’s Suggested Retail Prices for base models. Options such as color are available at additional cost. Prices exclude tax, title, licensing, registration fees, destination charges, surcharges (attributable to raw materials costs in the product supply chain), added accessories, and additional dealer charges, if any, and are subject to change. Harley-Davidson reimburses dealers for performing manufacturer-specified pre-delivery inspection and setup tasks. Dealer prices may vary.

  7. Measurement reflects 180 lb. (81.7 kg) operator weight.

  8. North America security system includes immobilizer; outside North America the security system includes immobilizer and siren.

  9. Standard and optional wheels may vary by country and region.

  10. Financing Offer available only on new Harley‑Davidson®motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 6.39% APR offer is available on new Harley‑Davidson® motorcycles to high credit tier customers at ESB and only for up to a 60 month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Road Glide® Limited motorcycle in Vivid Black with an MSRP of $29,399, no down payment and amount financed of $29,399, 60 month repayment term, and 6.39% APR results in monthly payments of $573.71. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley‑Davidson® Dealership for details.

  11. Financing Offer available for Used Harley‑Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 7.79% APR offer is available on Used Harley‑Davidson® motorcycles to high credit tier customers at ESB and only for up to a 60 month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2015 Softail® Deluxe model in Vivid Black with a sale price of $17,845, no down payment and amount financed of $17,845, 60 month repayment term, and 7.79% APR results in monthly payments of $360.04 In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley‑Davidson® Dealership for details.

  12. $0 Down and as Low as 3.99% APR
    *Financing Offer available only on select, untitled 2022 and 2023 Harley-Davidson® Grand American Touring and Adventure Touring motorcycles financed through Eaglemark Savings Bank and is subject to credit approval. Touring models Road King® Special, Road Glide®, Street Glide® and Electra Glide® Highway King are excluded. Harley-Davidson® Anniversary, CVO, Trike and Icons Motorcycle Collection are excluded. Not all applicants will qualify as the Annual Percentage Rate (APR) will vary based on the applicant’s past credit performance and the term of the loan. Financing offer is available only for up to a 48-month term. For example, a 2023 Street Glide® Special motorcycle in Bright Billiard Blue/Billiard Gray with Chrome Finish an MSRP of $29,499, no down payment and amount financed of $29,499, 48-month repayment term, and 3.99% APR results in monthly payments of $665.93. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Customer must take delivery by December 31, 2024. This Financing Offer is valid during the period of July 1, 2024, to December 31, 2024. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson® Dealership for details.​

    CUSTOMIZATION CREDIT
    **$1,000 incentive valid for in-dealership purchase of Genuine Harley-Davidson® Parts & Accessories and/or Apparel & Licensed merchandise in connection with the purchase of select Grand American Touring Motorcycles valid at participating Harley-Davidson® dealerships within the U.S. including Alaska and Hawaii. Offer valid toward the purchase of select new, untitled 2022 or 2023 Harley-Davidson® Grand American Touring motorcycles available and in stock at participating H-D® dealers between July 1, 2024 and December 31, 2024.Offer may not be available in all states. Touring models Road King® Special, Road Glide®, Street Glide® and Electra Glide® Highway King are excluded. Harley-Davidson® Anniversary, CVO, Trike, Icons Motorcycle Collection and Police Duty Motorcycles are excluded. Offer cannot be redeemed for cash or cash equivalent. Offer is subject to change at any time without notice. Void where prohibited or restricted by law. Dealer participation may vary. Additional restrictions apply, see your Harley-Davidson® Dealership for details.​

  13. Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 11.84% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to an 84-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2024 Pan America® 1250 Special motorcycle in Billiard Gray with an MSRP of $19,999, 10% down payment and amount financed of $17,999.10, 84-month repayment term, and 11.84% APR results in monthly payments of $316.20. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.

  14. Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 12.74% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to a 96-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2024 Street Glide® motorcycle in Billiard Gray with an MSRP of $25,999, 10% down payment and amount financed of $23,399.10, 96-month repayment term, and 12.74% APR results in monthly payments of $389.88. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.

  15. Prices listed are the Manufacturer’s Suggested Retail Prices(MSRP).MSRP excludes tax, title, licensing, registration fees, destination charges (including freight, handling and processing), surcharges (attributable to raw materials cost in the product supply chain), dealer-added accessories and installation, and additional dealer charges, if any. Harley-Davidson charges dealers for destination charges (including freight, handling and processing) and may make a profit on those charges.Harley-Davidson reimburses dealers for performing manufacturer-specified pre-delivery inspection and setup tasks. Dealer prices may vary.

  16. Financing Offer available only on new Harley‑Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 6.59% APR offer is available only to high credit tier customers who have completed a Riding Academy, Skilled Riders, MSF or other state accredited course within 180 days of application date and only for up to a 60 month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Heritage Classic 114 in Vivid Black with an MSRP of $21,199, 10% down payment and amount financed of $19,079.10, 60 month repayment term, and 6.59% APR results in monthly payments of $374.11. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson® Dealership for details.

  17. Financing Offer available only on used Harley‑Davidson motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify.9.64% APR offer is available only to high credit tier customers who have completed a Riding Academy, Skilled Riders, MSF or other state accredited course within 180 days of application date and only for up to a 60 month term. The APR may vary based on the applicant's past credit performance and the term of the loan.For example, a 2020 Softail Deluxe model in Vivid Black with a sale price of $18,049, no down payment and amount financed of $18,049, 60 month repayment term, and 9.64% APR results in monthly payments of $380.30.In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson®Dealership for details.

  18. Visit H-DVisa.com for details. The creditor and issuer of the Harley‑Davidson®Visa®card is U.S. Bank National Association, pursuant to a license from Visa U.S.A. Inc.

  19. Financing offer available only to Active United States Military personnel and only on Harley‑Davidson® motorcycles financed through Eaglemark Savings Bank and is subject to credit approval. Not all applicants will qualify. No Money Down offer is available only to well-qualified credit tier applicants. 9.14% APR offer is available only to the highest credit tier applicants and only for up to 60 months term. The APR and down payment may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Softail® Standardmotorcycle in Vivid Black with an MSRP of $14,399, no down payment and amount financed of $14,399, 60 month repayment term and 9.14% APR results in monthly payments of $299.88. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions and limitations may apply. Financing offer is subject to change or cancellation at any time. See your Harley‑Davidson® Dealership for details. Active Military includes: United States Army, Navy, Marine, Air Force, Coast Guard, National Guard and Reserves.

  20. *Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 11.74% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to an 84-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Nightster® motorcycle in Vivid Black with an MSRP of $13,499 a 10% down payment and amount financed of $12,149.10, 84-month repayment term, and 11.74% APR results in monthly payments of $212.78. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.

  21. *Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 11.74% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to an 84-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Softail® Standard motorcycle in Vivid Black with an MSRP of $14,399, a 10% down payment and amount financed of $12,959.10, 84-month repayment term, and 11.74% APR results in monthly payments of $226.97. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.

  22. *Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 12.74% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to an 96-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Street Glide® Standard motorcycle in Vivid Black with an MSRP of $21,999, a 10% down payment and amount financed of $19,799.10, 96-month repayment term, and 12.74% APR results in monthly payments of $329.90. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.

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  32. Terms, conditions, and additional fees apply. Motorcycles may be ineligible for return due to excess wear and tear, excessive modifications, or other conditions.

  33. Financing Offer available only on New Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 8.99% APR offer is available only to high credit tier customers at ESB and only for a 48-month term. The APR may vary based on the applicant s past credit performance and the term of the loan. For example, a 2024 Road Glide® inBilliard Gray with an MSRP of $26,599, 10% down payment and amount financed of $23,939.10, 48-month repayment term, and 8.99% APR results in 47 monthly payments of$326.36 and a 48th balloon payment of$15,810.98. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. This Financing Offer is valid during the period of July 1, 2024 - August 31, 2024. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime.

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  40. H-D H.O.G. Elite Visa® cardmembers who use their card May 1, 2024, through August 31, 2024, (promotion period) to rent a Harley-Davidson motorcycle through EagleRider Rentals & Tours will earn 6 points per $1 of spend in Net Purchases. H-D Visa Signature® cardmembers who use their card May 1, 2024, through August 31, 2024, (promotion period) to rent a Harley-Davidson motorcycle through EagleRider Rentals & Tours will earn 4 points per $1 of spend in Net Purchases.Net Purchases are purchases minus returns and credits. Not all transactions are considered to be Purchases and eligible to earn rewards, such as transactions posting as Convenience Checks; Balance Transfers; Advances (including ATM withdrawals, wire transfers, traveler’s checks, money orders, foreign cash transactions, betting transactions, and lottery tickets); interest charges and fees; credit insurance premiums; and transactions to (i) fund certain prepaid card products, (ii) buy currency from the U.S. Mint, or (iii) buy cash convertible items. U.S. Bank cannot control how merchants choose to classify their business and reserves the right to determine which purchases qualify. Must be booked directly through EagleRider Rentals & Tours rather than a booking site. Genuine Rewards points awarded but not redeemed will expire 3 years from the date the points were awarded on December 31, at 11 p.m. CST, of the expiration year.

    The creditor and issuer of the Harley-Davidson® H.O.G. Elite Visa Signature® card is U.S. Bank National Association, pursuant to a license from Visa U.S.A. Inc.

  41. Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 12.74% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to a 96-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2024 Road Glide® motorcycle in Billiard Gray with an MSRP of $25,999, 10% down payment and amount financed of $23,399.10, 96-month repayment term, and 12.74% APR results in monthly payments of $389.88. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.

  42. Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 11.84% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to an 84-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2024 Nightster® motorcycle in Billiard Gray with an MSRP of $11,999, 10% down payment and amount financed of $10,799.10, 84-month repayment term, and 11.84% APR results in monthly payments of $189.14. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.

Official Harley-Davidson Online Store (2024)

FAQs

What is the average Harley-Davidson owner? ›

This distinction is important, since the average Harley-Davidson customer is a married man in his early 50s, with a household income at or above $90,000. These are the customers buying motorcycles out of a passion for the product or lifestyle.

Who is the highest selling Harley-Davidson dealer? ›

The No. 1 selling Harley-Davidson dealership in the U.S. for new units during 2021 has been revealed, and it's a familiar name to many in the industry. For the third year in a row, Riverside Harley-Davidson is the No.

How many miles do Harleys last? ›

The Harley-Davidson engine can last 60,000 to 250,000 miles with proper maintenance. Some models can last 400,000 to 1,000,000 miles. Whether you choose Softail, Evo, or Twin Cam motorcycle engines, complete the required maintenance. Replace the oil filter, air filter, worn-out valves, drive belts, and pistons.

Does Harley-Davidson support LGBTQ? ›

“It's time to expose Harley Davidson,” Starbuck first posted on July 23, listing around 20 examples of how the company has “gone totally woke.” Among them: Harley-Davidson sponsored a bootcamp for LGBTQ entrepreneurs, donated to United Way and wants to increase its workforce diversity as it tries to grow its base of ...

What are Harley-Davidson owners called? ›

Over time, "hog" came to be a synonym for Harley-Davidson motorcycles. The company itself eventually embraced the name as well, using “HOG” as an acronym for the Harley Owners Group as well as making it the company's name on the stock market listing.

What is the average age of a Harley driver? ›

The average age of motorcycle riders has continued to rise in recent years, and Harley-Davidsons are generally more expensive than many other makes. Yes, the average age of a Harley owner is now older than 50. Although its sales are down, Harley has more than 55% share of the 35 and older male rider demographic.

What is the number 1 selling Harley-Davidson model? ›

Best-Selling Harley of All-Time: The Sportster

The Harley-Davidson Sportster, first introduced in 1957, is renowned for revolutionizing motorcycling with its powerful engine and lightweight design. The Sportster is the most popular HD and the best-selling Harley of all time.

What is the #1 on Harley? ›

The #1 logo was originally created to celebrate the 1969 AMA Grand National Championship season title of Harley-Davidson racer Mert Lawwill. It was later modified to the current version to include stars within the logo. Tap to shop one of our most iconic graphics ⬇️

Who is Harley-Davidson biggest competitor? ›

Harley-Davidson competitors include Yamaha, Thor Industries, Polaris Inc., Bombardier Recreational Products and Winnebago Industries. Harley-Davidson ranks 1st in Gender Score on Comparably vs its competitors.

How long will a Harley clutch last? ›

On average, a motorcycle clutch can last between 20,000-60,000 miles or two years. However, depending on additional factors, such as a motorcycle clutch not being well-maintained or your motorcycle being used to perform stunts, a motorcycle clutch will not last more than 5,000 miles.

Do Harleys hold their value? ›

Harley-Davidson motorcycles are known for their strong resale value. They retain over 84% of their original value over five years, outperforming brands like Honda, BMW, Triumph, and Indian. This high value retention is due to: High Resale Value: Harley-Davidson bikes retain a significant portion of their value.

What is considered high mileage on Harley? ›

In conclusion, high mileage for a Harley-Davidson motorcycle can range from 15,000 to 50,000 miles, depending on various factors. At Wilkins Harley-Davidson, we emphasize that while mileage is essential, it's just one piece of the puzzle when determining the value and condition of a used motorcycle.

Who is the owner of Harley-Davidson? ›

Established in 1903 by William Harley and the Davidson brothers—Walter, Arthur, and William—Harley-Davidson is now publicly owned. With over 138 million free-floating shares and more than 24.5 million company-owned shares, it's held by American individuals, foreign investors, and various stock-market participants.

Is Harley-Davidson associated with Hells Angels? ›

The Hells Angels Motorcycle Club (HAMC) is an international outlaw motorcycle club whose members typically ride Harley-Davidson motorcycles.

Can a woman drive a Harley? ›

Many women who ride move their 800-pound-plus cruisers around just as well as a man could. Your choice of ride should mainly come down to what you feel comfortable handling, your personal style, and what bike gives you the most confidence, just like with anybody else. If Harley is your bag, bag yourself a Harley.

What is the average age of Harley-Davidson customers? ›

Harley told the Journal that the average age of its buyers is 49, a figure that matches the rest of the industry.

What is the average consumer of Harley-Davidson? ›

The average age of a Harley-Davidson rider is 50 years old. Over 50% of Harley-Davidson motorcycles registered in the U.S. are over ten years old. The Harley Owners Group (H.O.G.) has over 1 million members globally. The average annual mileage ridden by a Harley-Davidson motorcycle owner is around 3,800 miles.

Who is the target market for Harley-Davidson? ›

Age and Gender Distribution. Harley Davidson's customer base primarily consists of middle-aged men, with a significant portion falling within the 45-65 age range. However, there is a growing interest among younger riders and women. Understanding these age and gender trends is crucial for tailoring marketing strategies.

Who owns the majority of Harley-Davidson? ›

Approximately 81.25% of the company's stock is owned by Institutional Investors, 3.35% is owned by Insiders and 15.40% is owned by Public Companies and Individual Investors. The ownership structure of Harley-Davidson (HOG) stock is a mix of institutional, retail and individual investors.

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